Building Your Leadership Brand

Your leadership brand is the reputation you build through your actions, decisions, and relationships. At Plum Leadership Group, we help leaders identify and strengthen their leadership brand to increase their effectiveness and influence. In this training, participants will explore how to define their leadership style, communicate their values, and establish a brand that aligns with their vision and goals. Leaders will learn strategies for enhancing their personal and professional brand and using it to drive organizational success.  

Key Topics Covered

  • Defining Your Leadership Style and Values  
  • Communicating Your Leadership Brand  
  • Aligning Your Brand with Organizational Goals  
  • Building a Strong Leadership Presence  
  • Leveraging Your Brand for Influence and Impact  

What You'll Learn

Participants will:

  • Define their personal leadership style and values  
  • Learn how to communicate their leadership brand effectively  
  • Align their brand with their team and organizational objectives  
  • Build a leadership presence that enhances influence and credibility   


This workshop helps leaders define and strengthen their leadership brand, ensuring they leave a lasting, positive impact on their teams and organizations.


Our training programs are designed to be flexible and tailored to your organization’s unique needs. Sessions can be delivered virtually or in person and are available in 90-minute, half-day, or full-day formats. While the outline above provides a general structure, we customize each session to align with your workplace culture, goals, and priorities, ensuring a meaningful and impactful learning experience.